New Product Discovery Best Practices Influenced by Tinder, Pinterest & Instagram
As consumers move to do more of their shopping via mobile devices, mobile retail shortcomings are becoming abundantly clear. Shoppers are forced to use text and menu-driven experiences designed for the desktop rather than highly visually-driven experiences being developed and proven by the clear winners in the mobile space; Pinterest, Tinder and other top consumer sites and apps.
The result? Unsatisfied shoppers, low conversion rates, and high bounce rates.
Watch to learn:
- Emerging mobile
- How to apply the science behind the success of Tinder, Pinterest and Instagram to retail experiences
- How Urban Decay increased conversion 150% on mobile using visual shopping