5 Key Opportunities to Improve the Mobile Shopping Experience & Address Buying Challenges
The purpose of mobile in the eCommerce shopping process is still developing, as are the tools and usability best practices that will serve shoppers best. As more and more retailers shift budgets toward mobile initiatives, the greatest challenge will be determining where to invest to drive the quickest and greatest impact.
Because of this, we launched research to understand at a deeper level what, from a shopper perspective, is falling short and where retailers should focus their efforts.
Download to Learn:
- How shoppers end up on a retailer's site
- What is causing mobile shoppers to leave retail sites at a 50% higher rate then desktop shoppers
- Where do mobile shoppers purchase and how do they save products they want to purchase later