Evolving Merchandising to Bridge the Shopper Communication Gap

Why Online Should Take a Lesson From In-Store

The gap between online and in-store conversion rates remains vast - 3% online vs. 20-40% in-store. Our new research reveals a core component of the online experience has fallen far behind the expectations of the modern shopper.

Download to find out how replicating a key component of the in-store experience online can bridge this gap and drive sales.

Download to learn:

  • The mis-match between current navigation standards and shopper intent
  • 3 gaps in merchandising data that are hurting your discovery experience
  • Real results seen by retailers who have made improving the navigation experience a priority