There is a reality that retailers must face – shoppers are not robots.
Their brains don’t categorize or prioritize preferences when shopping offline, yet shoppers are forced to think, navigate and discover in this rigid way when shopping online. This is especially frustrating when often times, shoppers are not even exactly sure what they want! With online and mobile traffic on the rise and 39% of consumers saying they spend as much online as they do in stores, retailers must find new ways to differentiate their products and brand via a more humanized and inspirational online customer experience – more like an in-store conversation.
What You’ll Learn:
- What shoppers need to find and decide on the right product for them
- The limitations of most retail product discovery experiences
- A game-changing approach to helping consumers shop and confidently decide on the best products for them