It’s no secret that retailers are still trying to solve the product data challenge...

In fact, according to our calculations, about 75% of e-commerce retailers report they have missing, incomplete, or inaccurate data fueling their product discovery. Operationally speaking, product attribution for any size catalog is daunting whether it’s ten thousand products or a hundred thousand products. The values associated with each product on your e-commerce site matter deeply, especially to shoppers who are demanding an experience that connects them with the exact products they’re looking for.

In a recent survey conducted by Edgecase, we gathered intelligence from leaders across the industry about the current state of their product data and have compiled this report to summarize those findings. In our latest eBook, you’ll learn how modern e-commerce retailers and brands: view their product data challenge, the impact of those challenges on their top-line metrics and how they would prioritize solving these challenges.