E-Commerce and The Ever Connected Millennial Shopper: The Millennial Influence 


A new era of e-commerce has been ushered in and leading the way is a generation that’s asking brands to go further, customize more, and turn the focus off how companies prefer to sell and on to how shoppers want to buy. Millennials have turned many industries upside down, and e-commerce is no exception. Millennial shoppers are different from any generation before them, and that’s largely due to the technology that has become deeply integrated into their lives.

This generation may have spent its early years playing an old-school Nintendo, but it didn’t take long before they had an iPhone in one hand and a laptop in the other. This constant connectivity has affected every part of their lives, including how they shop.

Ever-connected Millennials present a unique set of opportunities and challenges for online retailers, and in our latest e-book, we explore how to optimize e-commerce sites to meet their needs and fulfill the desires of this new generation of consumers. Download “The Millennial Influence” infographic today!